So, it’s the year 2022. The world has changed since you first heard about chat bots in 2017. But now that you’ve finally decided to start using one, where do you begin? How do you know if the time is right for one of these newfangled things? Well, my friend—there are plenty of good reasons not to add a chat bot to your website. But there are also plenty of good reasons to add a chat bot to your website! Let’s take a look at both sides of this debate so that we can figure out if adding a chat bot would be right for our business…

There are plenty of good reasons not to add a chat bot to your website.

Chats with chat bots are not the same as chatting with a human. Chat bots can’t understand context or social cues, so they’re useless for complicated questions where you need more than just a yes or no answer. You can’t argue with your chat bot—it’s programmed to respond only in pre-programmed responses, and it won’t read irony or sarcasm.

Chatbots also lack emotional intelligence: you might think that being able to ask an emotionless computer anything at all would be great, but let’s face it—you already know what happens when people interact with computers who aren’t equipped for emotions. We’ve all been there: asking “Why does this keep happening?” out loud when we lose power again during winter storms (for example).

Finally, though companies like Facebook would have you believe otherwise, using bots as customer service representatives isn’t ideal just yet. While some businesses may benefit from having automated FAQs and simple support features on their websites (the kind where you enter a query into a box and get back an answer), most sites should probably hold off on adding any sort of real-time messaging feature until they’ve got their other bases covered first (like making sure users don’t have technical problems when browsing).

But there are also plenty of good reasons to add a chat bot to your website.

But there are also plenty of good reasons to add a chat bot to your website. For example:

  • Customer support. Chat bots can be used for customer support in several ways, such as managing the flow of incoming requests and providing information on products or services. They could even help customers find what they’re looking for by asking questions that are relevant to their queries.

  • Lead generation and sales. Chat bots can also be used as lead generators, sending promotional messages automatically depending on what customers have been browsing on your website—and what they’ve interacted with recently—to increase engagement rates and boost sales.

  • Research purposes (e.g., market research). Using a chat bot allows you to collect data from visitors in real-time so you can see how they behave when interacting with your brand’s digital presence; this information can then be used by marketers for market research purposes (e.g., determining which landing pages are most effective at driving conversions).

Chat bots can be handy, but they aren’t right for everyone and every type of business.

Chat bots are a fad, but they aren’t right for everyone and every type of business.

While chatbots can be an excellent customer service tool, they’re not a replacement for a good website or a great customer experience in general. You’ll still need to have a solid website with clear information about the products or services you offer—and how to contact you—that answers any questions that might come up during the shopping process.

Conclusion

That’s the bottom line: chat bots are a great tool, but they’re not right for everyone. If you’ve been considering using one on your website, we hope that our guide has helped you understand some of the pros and cons of doing so. If you still have questions or want to learn more about how this technology works, we encourage you to reach out to us at info@hasten.marketing or call us at 470.766.1292!