Are you looking for ways to improve your marketing campaign? Do you want to make sure that your company stays competitive in the marketplace? If so, having a marketing plan is a great way to keep things organized and ensure that your message gets heard. Here are some tips on how to develop a marketing plan:

Plan marketing projects.

  • Identify the problem or opportunity. What are you trying to solve, and who is it for?
  • What is the project you are working on? Is it a new product launch, a rebranding effort or something else entirely?
  • What are the goals of this project? Why do you want to do this in the first place and what do you hope to accomplish by doing so?
  • Break down your goal into smaller steps (e.g., “We want more people buying our product”). This helps keep things manageable, because if your goal is too large (like “We’re going to make more money”), then everything else gets lost in details about how exactly that will happen.
  • How many resources do I need to complete my project – and where can I get them from?

Get a FREE marketing template here: https://blog.hubspot.com/marketing/marketing-plan-template-generator

Complete a market analysis.

A market analysis is a process that helps you to understand the needs of your target market and identify potential opportunities in your industry.

  • You can use a variety of methods to gather information about your target market, including surveys or focus groups.
  • Once you have collected data from these methods, it’s time to analyze it using the following three questions:
    • What do my customers want?
    • How can I meet those needs?
    • How will I make money doing so?

Set marketing objectives.

As you’re developing your plan, it’s important to set a few goals. These can be anything from “have more clients” or “improve my company’s reputation” to “run my first marathon.” In order for this plan to work, it’s crucial that you set specific and measurable goals. An example of an objective could be:

  • Run a 5K in under 30 minutes by the end of 2020
  • Start an online fitness Instagram account with 10 followers by December 2020
  • Make $5,000 from sales on my Etsy store by May 2023

Create a calendar.

  • Create a calendar.
  • Schedule your marketing activities.
  • Schedule your marketing activities to align with the seasons.
  • Use a calendar to track your progress and make sure you have enough time to do everything, as well as any other tasks required for the year ahead.

Track and communicate progress.

Once you’ve created your plan, it’s time to get started.

To track progress and make sure you stay on track, use a spreadsheet in which you can record the status of each task. Is it complete? Are there outstanding issues? If so, when will they be resolved? Don’t forget to keep track of your budget and costs as well. This will help ensure that you don’t run out of money before the end of the year!

As someone with a background in marketing, I know how easy it is for me to get caught up in doing work rather than communicating with my team members and stakeholders. That’s why I try not only track my progress but also communicate with them regularly so everyone knows what’s going on and where we’re headed next.”

Creating a plan ahead of time can make your marketing more effective and organized

If you’re not a fan of planning, you might be surprised to learn that it can actually help your marketing efforts. When it comes to making plans, staying organized will help you avoid last minute stress and focus on the most important things. You’ll also avoid making mistakes, which can cost time and money.

If you’re still not convinced that planning is worth doing for your business, here are some benefits:

  • Planning ahead makes sure there are no surprises at any stage of the process.
  • Planning ahead helps ensure everyone involved in the process has clear goals to work towards.


In short, it’s important to have a plan before you start working on marketing your business. Our team would love to help you with laying out your 2023 marketing plan. Email our team at info@ to schedule a Discovery Call.